Paid Media – Ads

Owned Media – website/email

Earned Media – organic

SEO

Search Marketing

Social Media

Video

Mobile Email

Content Marketing

Marketing Automation

Digital Marketing Value Matrix – prioritize your time

Call to Action

Bounce Rate

Click-through Rate

Abondonment

Frequency

Conversion Rate

Tracking Pixel

Cost Per Acquisition

Lifetime value (LTV)

Banner Advertisements (Display Ads)

Landing Page

Organic Results

KPIs – measurable, quantifiable, tied to marketing objectives

geckoboard.com – KPI dashboards

cyfe.com – KPI dashboards

Last-click attribution – flawed, not holistic

View-Through Conversion