The Content Marketing Solution
Content marketing has now replaced the traditional form of advertising. Gone are the days of being able to bombard your audience with radio, or tv ads. Consumers have the tools to override and block all the annoyance and interruptions that come from traditional advertising.
This now presents a challenge. Your brand must become your target audience’s search destination. You must be able to enlighten and impact each customer without missing an opportunity.
The ONLY way to achieve this is through a comprehensive content marketing strategy. You must create content that moves people. It must encourage interaction. It must move them to your desired location.
Your content should move your audience through the sales funnel, thereby moving your revenue up and to the right. Great content also builds brand awareness, strengthens brand attitudes, and ultimately builds brand equity.
But creating the proper strategy for your content is no easy feat.
By following the 5 part process below, we can plan, brainstorm, and map out the appropriate content marketing strategy to impact each audience so that they move through the sales funnel and become loyal customers.