The Content Marketing Solution

Content marketing has now replaced the traditional form of advertising. Gone are the days of being able to bombard your audience with radio, or tv ads. Consumers have the tools to override and block all the annoyance and interruptions that come from traditional advertising.

This now presents a challenge. Your brand must become your target audience’s search destination. You must be able to enlighten and impact each customer without missing an opportunity.

The ONLY way to achieve this is through a comprehensive content marketing strategy. You must create content that moves people. It must encourage interaction. It must move them to your desired location.

Your content should move your audience through the sales funnel, thereby moving your revenue up and to the right. Great content also builds brand awareness, strengthens brand attitudes, and ultimately builds brand equity.

But creating the proper strategy for your content is no easy feat.

By following the 5 part process below, we can plan, brainstorm, and map out the appropriate content marketing strategy to impact each audience so that they move through the sales funnel and become loyal customers.

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Part 1:
Business Plan for Innovation

In this section, we take you through all the important questions that must be answered in order to build a case for your content marketing strategy. This is the foundation for why we are creating the content marketing strategy.

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Part 2:
Business Plan for Content Marketing

In this section, we take you through all the important questions that must be answered in order to build the business plan for your content marketing strategy. This section gets to the specifics of your brand and creating the appropriate content for your content marketing strategy.

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Part 3:
Persona Development & Content Mapping

In this section, we take you through the process of segmenting your audience in order to create relevant and impactful content that resonates with each group. This section develops segmented personas that will guide us in creating the appropriate content for the appropriate audience in your content marketing strategy.

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Part 4:
Your Brand Story

In this section, we take you through the process of developing your brand story, the anchor of your brand, the pillar of your content. This section helps us to create your brand story in a meaningful and impactful way, so that your audience is moved and can relate to your brand. This is the fun part but can also be the trickiest part in your content marketing strategy.

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Part 5:
Content Marketing Channel Plan

Now it’s time to choose how we are going to “place” your content. What channels are you going to use to distribute your content?. This section helps us to create your content marketing channel plan. We need to get the right content to the right audience using the channels they frequent most.

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