Content marketing is an innovative process, a lot of marketing departments and professionals have not performed this type of work before. It is a fairly new concept and as such, some managers or decision makers might not "get it," or understand why it is important. If this is the situation you find yourself in, building a business case around the content marketing strategy will enable those managers and decision makers to understand its importance to the marketing strategy of the business. The business case will also put the content marketing strategy in a language that managers understand.
If you are the business owner or decision maker then you get it.
Try to answer the questions below with as much detail and extrapolation as possible. This will help us build the business case, as well as direct us towards creating appropriate content for a successful outcome for your business.