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Part 5: Content Marketing Channel Plan

So far, we have identified your personas, developed your pillars of content, and segmented your content into both your personas’ buying cycles and your internal sales cycles. Now it’s time to choose how we are going to “place” that content. What channels are you going to use to distribute your content?

To answer this question, you have to consider the CONTEXT in which your audience will view the content and then use that to alter the content accordingly.

There are seven basic considerations for developing a content marketing channel plan.


Situational analysis

Channel objectives

Content plan

Metrics

Personas addressed

Content management process

Editorial plan