Brian A McNay

217 N 12th St #113 Tampa, FL 33602

Professional Profile

Highly creative and technical management, marketing and technology professional with nine years experience. Master of Business Administration and Master of Science in Marketing from The University of Tampa. SAP Certified – Associate Business Foundation & Integration with SAP ERP 6.0 EHP5 provides in-depth knowledge of Enterprise Resource Planning tools and techniques. Able to run statistical analysis for market research using SPSS Statistics and SPSS Modeler which provides for applying fact-based decision-making to business decisions.

Certified Associate in Project Management provides understanding of the fundamental knowledge, terminology and processes of effective project management. Adobe Certified Expert in Photoshop, Illustrator and InDesign provides for expert production of marketing collateral, web design and professional presentations. Strong leadership and management skills combined with high emotional intelligence provides for efficient team building and production.

Professional Certifications

Certified Associate in
Project Management

Associate Business Foundation & Integration
with SAP ERP 6.0 EHP5

Adobe Certified Expert in
Photoshop®, Illustrator® and InDesign®

Experience

Freelance Designer
August 2012 to Present

  • Web and graphic design for various clients

Health Mutt
Marketing Consultant
December 2014

  • Conducted Customer Satisfaction market research study
  • Performed internal/external analysis
  • Conducted qualitative research using focus groups and in-depth interviews
  • Conducted quantitative research using web-based surveys
  • Performed quantitative statistical analysis using SPSS Statistics
  • Provided recommendations based off of research findings

Stageworks Theatre
Management Consultant
December 2014

  • Conducted Strategic Analysis and made recommendations for improved long-term performance
  • Conducted external analysis of the Performing Arts and Non Profit industries
  • Conducted internal analysis of Stageworks Theatre, including a financial, value chain, and VRIO analysis
  • Provided strategic recommendations to improve long-term strategy

The Straz Center
Project Management Consultant
December 2014

  • Developed Project Management Plan for a CRM ERP Upgrade
  • Developed Business Case to justify CRM ERP upgrade
  • Developed Project Charter
  • Created vendor/software selection requirements for new system
  • Planned implementation activities divided into three phases

Peace River Center
Marketing Consultant
November 2014

  • Developed content marketing strategy and content marketing mission statement in order to build donor base
  • Created comprehensive framework to develop competitive responses in order to answer donor’s who ask,
    “So why should I give my money to you?”
  • Conducted foreign market selection analysis and subsequent ranking using the market screening technique
  • Calculated SROI (Social Return on Investment) for one PRC program
  • Created an investor value proposition in order to improve donations
  • Created strategic vision statement in order to help guide decision-making, create employee buy-in, and prepare organization for the future

CTL Foods Inc.
Marketing Consultant
April 2014

  • Identified key foreign markets in order to profitably export malted milk powder
  • Researched potential demand indicators, growth indicators, and risk indicators in various export countries
  • Conducted foreign market selection analysis and subsequent ranking using the market screening technique
  • Developed recommendations for export plan

Masonite
Business Intelligence Consultant
April 2014

  • Conducted systematic analysis of Masonite’s analytical capabilities and performance using Thomas Davenport’s DELTA framework
  • Assessed & documented Masonite’s current analytical capabilities & performance
  • Identified specific areas for analytical improvement
  • Developed recommendations for action

RMC Property Group
Tax Lien Analyst Intern
February 2014 to April 2014

  • Conducted due diligence on available tax lien certificates to determine if they fit the criteria for the fund’s portfolio
  • Conducted field research on tax lien sales in Florida to identify most profitable classes of delinquent property in which to invest
  • Explored Florida properties and rendered opinion on condition and potential investment value
  • Public records research on Florida Property Appraiser’s and Tax Collector’s sites for liens and mortgage information

Nuviva Medical Weight Loss
Marketing Consultant
July 2013 to August 2013

  • Conducted internal analysis through personal interviews with owner and employees
  • Analyzed business processes via mock customer interaction scenarios
  • Conducted external analysis of medical weight loss industry as well as local competitors
  • Conducted SWOT analysis combining previous internal and external research
  • Created buyer behavior profile in order to document the consumer decision-making process
  • Determined the value proposition the target customer seeks
  • Proposed value enhancing activities that delivered on the improved customer value proposition
  • Created metrics to evaluate whether value enhancing activities have paid off

Masonite
Senior Graphic Designer
January 2009 to August 2012

  • Implemented the utilization of existing library of images for a large online customizable ordering catalog; saving countless hours of labor
  • Managed a team of designers during large image creation initiatives
  • Organized company image library into logical product hierarchy and added keywords for quicker search functionality; saving valuable time for team of designers
  • Implemented a money saving technique for photographing decorative door glass
  • Created Interactive PDFs of our literature; enabling customers to browse and download images simultaneously
  • Published Hebrew language company “Blueprint” saving the company money on hiring outside translation publishing services
  • Created a company wide screensaver of the “Blueprint” in English, French and Spanish using Flash Professional
  • Created brand guidelines and SOP documents as training and resources for freelancers
  • Creative directed company product photoshoots

Catalina Marketing
Graphic Designer (Contractor)
September 2008 to December 2008

  • Designed print media and coupons for consumer packaged goods companies
  • Handled all proofs and print revisions, and followed design guidelines as well as print production standards
  • Designed for many different brands while keeping the look and feel of each brand consistent with their standards

Vortex Racing
Marketing Assistant/Graphic Designer/Fashion Designer
June 2006 to September 2008

  • Designed magazine ads, brochures, newsletters, catalogs, flyers and other sales and marketing materials
  • Handled all proofs and print revisions, following design guidelines
  • Designed a full line of branded casual apparel
  • Created fashion product workflow and design guidelines
  • Photographed products and events for use in printed materials, press releases, and web sites

Westcoast Radiology
Assistant Marketing Representative
March 2003 to December 2005

  • Conducted market research by gathering patient feedback on their experience at clinic
  • Compiled and translated this data for staff members
  • Assisted in the coordination of company events, as well as coordinated lunches with medical offices

Software Proficiencies

  • Adobe Creative Suite
  • Microsoft Office Suite
  • Microsoft Project 2010
  • SAP ERP 6.0
  • SPSS Modeler & Statistics

Education

Master of Business Administration
Master of Science in Marketing
Information Technology Management Concentration

December 2014
Tampa, FL

Bachelor of Science, Marketing

December 2005
Saint Petersburg, FL